Sony has just rolled out three new point-and-shoot digital camera models, with all three boasting BIONZ processors and the 3D Sweep Panorama feature.

All three share some additional features, including SteadyShot image stabilization, a max ISO of 3200, a battery life up to 115 minutes/230 snapshots, and 32MB of internal memory.

Then these ultra-slim pocket cameras get individual on us, so here’s the breakdown:

DSC-TX9 (pictured above)

• 12.2-megapixel Exmor R CMOS Sensor
• 3.5-inch LCD screen
• 4x optical zoom Carl Zeiss lens
• Full 1080i HD video recording mode
• Available in dark grey, gold, red

DSC-WX5 (pictured right, top)

• 12.2-megapixel Exmor R CMOS Sensor
• 2.8-inch LCD screen
• 5x optical zoom Sony G lens
• Full 1080i HD video recording mode
• Available in black, silver, brown, gold and violet

DSC-T99 (pictured right, bottom)

• 14.1-megapixel Super HAD CCD sensor
• 3.0-inch LCD screen
• 4x optical zoom Carl Zeiss lens
• 720p HD video recording mode
• Available in black, silver, pink, green and violet

Sony promises that the WX5 and TX9 models offer better low-noise photos and feature the unique Background Defocus preset, which blurs the background much like that of a DSLR camera.

Both of these cameras can also connect to 3D HDTVs via HDMI, but only the TX9 and T99 can be brought underwater, where you can also make use of the 3D shooting mode.

Mum’s the word on pricing, but we should be seeing these new Sony shooters land in mid-September.

DOVER, NJ, June 22, 2010 — Continuing its history of developing innovative cameras which balance style and technology, Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today announced the release of another high-quality, intelligently designed digital camera, the EXILIM EX-H5. This latest compact shooter packs a high-powered punch as it comes equipped with an ultra-wide angle 24mm and a 10X optical zoom lens capable of taking images at 12.1 megapixels. The EX-H5’s slim design makes it a perfect camera for everyday use.

The EX-H5 represents the innovation and advancement synonymous with Casio’s EXILIM line. While providing users with simplified features and improved image quality, the EX-H5 is outfitted with a 2.7 inch LCD monitor and a CCD-shift image stabilization mechanism. The new camera provides the best in basic photography functions — beautiful imaging with reduced noise and long battery life for many hours of use.

At the heart of the new EX-H5 is Casio’s next-generation EXILIM Engine 5.0, which provides advanced digital image quality and allows the camera to perform digital noise filtering in accordance with the conditions that caused the noise to be generated. Even when shooting with high sensitivity, noise is minimized without sacrificing resolution.  EXILIM Engine 5.0 offers high quality beautiful images and reduced noise in an instant.

In addition to the high-powered benefits of the EX-H5, the camera is designed with a unique Simple Operations feature. Crafted with dedicated buttons for the capturing, play back and deleting of images and video, the EX-H5 simplifies the operation of the camera for new users. Simple Operations demonstrates Casio’s dedication to developing cameras with top-notch capabilities that allow novice users to maximize their photo taking experience. 

“The addition of the EX-H5 to the EXILIM line-up exhibits Casio’s dedication to providing consumers of all levels with easy-to-use, high-quality cameras,” said Toshiyuki Iguchi, senior general manager of Casio’s Digital Imaging Division at Casio America, Inc. “The EX-H5’s features allow shooters to capture an array of moments in practically any environment.”

The camera also boasts Casio’s celebrated Dynamic Photo, a Hollywood-like green-screen effect which adds animated graphics into still photos where users can create unique e-greetings to share with friends and family. Dynamic Photo gives the power to create original and artistic visuals that can be emailed, posted on social networks and even printed out at home.

The new camera will begin shipping to retail in July. The EX-H5 will have an MSRP of $199.99 and will be available in black, red and silver.

EXILIM Hi-Zoom EX-H5
A powerful zoom, easy-to-use compact digital camera, perfect for travelers on the go.

Beautiful images with 12.1 effective megapixels
This camera’s 12.1 megapixels of high-resolution imagery can render extremely fine detail in the subject. Moreover, the advanced image processing capability provided by the EXILIM Engine 5.0 ensures that color reproduction is clear and bright, and that images have a rich tonal gradation.

Ultra-wide angle 24 mm, 10X optical zoom lens
This lens delivers all the freedom of zoom photography — from an ultra-wide angle 24 mm useful for shooting in a small room or for photographing large subjects, to a 10X optical zoom that brings distant subjects up close. The camera also has a CCD-shift image stabilization mechanism.

High Resolution HD Movies
The EX-H5 features an HD Movie function. Just press the dedicated Movie button to take beautiful movies at 1280x720 pixels.

Landscape Effect
Users can choose between the Vivid Landscape option, which vividly enhances only the most impressive colors, and the Mist Removal option, which produces clearer pictures when the atmosphere is misty.

Makeup Mode
The camera helps create beautiful pictures of people’s faces. This function ensures that faces are correctly focused and well exposed, adjusts the smoothness of skin and softens facial shadows caused by sunlight.

Dynamic Photo: Make composite images of different moving images
Casio has achieved great advancements in Dynamic Photo, a function that creates “moving photos” by cutting moving subjects from the background in images taken with continuous shooting and combining those images on a different still image. In addition to composites made with a still image background, cut-out moving images can now be pasted on other moving images. This new capability raises the power of expression of images. Thus, while increasing the “fun of creating images,” these models will also increase the “fun of sharing images” by making it easy to upload images to YouTube™ using the included software or post them to a blog.

* Photography based on CIPA standards. Calculations based on an ambient temperature of 23°C; LCD monitor on; zooming back and forward from the wide end to the telephoto end every 30 seconds; flash used once every two shots; and the power turned on and off once every ten shots.

Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), the global leader in satellite navigation, announced today the DC™ 40 tracking collar, improving upon the very popular Astro GPS Dog Tracking System.

The new DC 40 is mounted on a durable one-inch orange polyurethane coated collar strap, and the small black GPS puck that used to ride on the top of the collar is now integrated into the unit’s main housing.  As a result, owners can combine the DC 40 with most standard e-collar receivers – eliminating the need to put two separate collars on a dog.  The charging connection has been completely redesigned as well, with the charger clamping around a housing that has no recessed areas for mud to accumulate.  Even the LED charging light on the collar has been reconfigured to flash while charging, and glow solid when fully charged.

“The refinements that are found in the new DC 40 are the result of feedback from hunters and trainers,” said Dan Bartel, Garmin’s vice president of worldwide sales.  “The new collar is more convenient and more durable than ever.  Whether purchasing an Astro for the first time or upgrading from an older model, sporting dog owners will love the refinements that are packed into the new DC 40.”

Another new feature of the DC 40 is Collar Lock – an option that lets users create a four-digit PIN number that helps prevent others from seeing their dog’s whereabouts.  That’s a feature that field trial judges will find useful to ensure that an Astro is used only as a recovery tool when a dog in competition becomes lost.

Used in conjunction with the Astro 220 receiver, the system pinpoints exactly where your dog is and what he’s doing – running, pointing, or treeing – even in dense cover, up to seven miles away, depending on terrain.

The Astro GPS Dog Tracking System requires very little configuration straight out of the box, and is extremely simple to use.  Once the transmitter and receiver acquire a GPS signal, the receiver automatically lets users know the location of their dog.  There are no subscriptions or setup fees required to use the device. 

Astro can track up to ten dogs per receiver at once, and the collar gives location updates every five, 10, 30 or 120 seconds (user selectable).  Battery life is 17-48 hours (based on update rate) on the rechargeable DC 40 collar and 24 hours on the Astro 220 receiver, which is powered by two AA batteries.  Both the DC 40 collar and the Astro 220 receiver are waterproof.

The Astro also has a map page to illustrate where a dog is and where it has been – in relation to the hunter – and allows hunters to determine if they have covered nearby ground.  Garmin’s unique Covey Counter™ lets hunters mark the precise location, time of day, and elevation where they encountered their quarry – and users can easily note the number of birds flushed and how many were taken. 

The Astro has a microSD card slot that allows users to insert optional pre-programmed topo maps or road maps, which can be invaluable in an unfamiliar area.  Highly-detailed 24K topo maps give hunters an idea of the most productive areas to hunt, while road maps feature the same basic functions as an automotive GPS navigation unit – even in rural areas.  The optional road map data can also give turn-by-turn directions to motels, gas stations, restaurants, and even veterinarians.

PANASONIC INTRODUCES WORLD'S SMALLEST AND LIGHTEST* DIGITAL INTERCHANGEABLE FISHEYE LENS FOR LUMIX G-SERIES

Compact and Lightweight Lens Features 180-Degree Diagonal Angle View

Panasonic introduced the LUMIX G Fisheye 8mm/F3.5 lens, the H-F008, with a 35mm camera equivalent 16mm lens, the world's smallest and lightest* digital interchangeable fisheye lens compatible with the LUMIX G Series, DSL Micro (DSLM) cameras.

Featuring a 180-degree diagonal angle view, the LUMIX G Fisheye 8mm/F3.5 lens offers a distinctive perspective and unique deformation effect, creating a creative view for both photos and video. Additionally, its compact size can be attributed to its ten lenses in nine groups, which takes advantage of the Micro Four Thirds system standard to achieve dramatic downsizing.

"The addition of this lightweight LUMIX fisheye lens gives photographers of all levels the ability to enjoy a range of photo-taking possibilities and expand their creativity," said Darin Pepple, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. "This lens is not only extremely compact, making it easy to carry, but it allows for photos and videos to be made both up close and from far away – while capturing truly creative images."

The adoption of an ED (Extra-low dispersion glass) lens achieves a stable, descriptive performance at all distances, to minimize chromatic aberration and distortion. The LUMIX G Fisheye 8mm lens has the ability to capture extreme close-ups from far away, due in part to its advanced inner focus system.

The H-F008, Fisheye 8mm lens allows for use of the high-speed and accurate contrast AF system when mounted on the Panasonic LUMIX G Series DSLM cameras, for more comfortable and enjoyable shooting. Seven blades give the aperture a rounded shape that produces an attractively smooth effect in out-of-focus areas when shooting at larger aperture settings. The inclusion of a stepping motor allows for smooth and silent focusing in both photo and movie recording modes.

Pricing and availability for the LUMIX G Fisheye 8mm/F3.5, the H-F008, lens will be announced 30 days prior to shipping. For more information on Panasonic's LUMIX G Micro System accessories and lenses and to learn more about the Panasonic LUMIX G Series of DSLM cameras, please visit www.panasonic.com/lumix.

Panasonic's Lumix FX75 strives to be a good looking camera with good looking video to match; the sleek FX75 has a touchscreen, a 24mm super wide angle lens with 5x optical zoom and shoots HD video in AVCHD Lite.

The FX75 packs a 14.1MP sensor and a F2.2, 24mm lens, which isn't totally uncommon in higher-end point and shoots like the drool-worthy Samsung TL500 but could be a nice inclusion here if the price is right. Panny reminds us that the super wide lens offers a 213% larger viewing space than that of a 35mm camera.

The FX75 is finger-friendly, featuring a touch screen for tap-to-set auto focus, and it comes with Panasonic's standard Intelligent Auto mode as well as a new Motion Deblur mode for the shaky-handed. Check the release below for more details—price and shipping date still TBA.

A Unifocal Standard Lens for use with Medium-Format Digital SLR Cameras;
The First Model of the smc PENTAX-D FA 645 Series

HOYA CORPORATION PENTAX Imaging Systems Division is pleased to announce the launch of the smc PENTAX-D FA 645 55mm F2.8 AL[IF] SDM AW. Developed as the first model of the PENTAX-D FA 645 lens series, it not only features new optics optimized for high-quality digital photography to assure exceptional image-description performance, but also provides an image circle covering the image area of existing 645-format film SLR cameras. This unifocal standard lens also comes with a dependable, dust-proof, weather-resistant construction for active outdoor photography.

smc PENTAX-D FA 645 55mmF2.8 AL[IF] SDM AW

Major Features

1.    State-of-the-art optics to accommodate the requirements for super-high-resolution photography using medium-format digital SLR cameras

Incorporating high-performance, hybrid aspherical optical element in its optics, this new standard lens offers exceptional image-resolving power with outstanding brightness levels even at the edges, while compensating various aberrations to a minimum. All lens characteristics are optimized for digital photography: for instance, flare and ghost images are minimized by applying exclusive lens coatings to optical elements and employing anti-reflection materials for the interior of the lens barrel. As the result, this lens can bring out the full potential of the PENTAX 645D medium-format digital SLR camera.

2.    Versatile standard lens

When mounted on the PENTAX 645D camera body, this standard lens offers a focal length of 43.5mm (in the 35mm format), which produces an angle of view close to that of the human eye. As the result, it can be used for many different kinds of subjects and applications, including landscapes and portraits.

3.    Dependable dustproof, weather-resistant construction

Using seven special seals, the lens’ dustproof, weather-resistant construction effectively prevents the intrusion of dust and water to the lens interior. By coupling this lens with the PENTAX 645D camera body, the user is assured of a durable, reliable digital SLR camera system that performs superbly in outdoor settings, even in rain or mist or at locations prone to water splashes or spray.
PENTAX plans to use the “AW” (All Weather) designation in the product name of all dustproof, weather-resistant medium-format interchangeable lenses to be marketed in the future.

4.    Aero Bright coating to dramatically improve image description in backlight

The lens is treated with PENTAX-original Aero Bright coating, which delivers brilliant, high-quality images by preventing annoying flare and ghost images more effectively than ever before. Born as the fruit of PENTAX’s advanced nanotechnology, this exclusive coating effectively reduces lens reflectance and greatly increases light transmittance by forming a silica aerogel layer with uniform pores on the surface of optical element.

5.    Rounded diaphragm to produce a beautiful bokeh

This is the first PENTAX medium-format interchangeable lens to features a completely rounded diaphragm. It creates a natural, beautiful “bokeh” (out-of-focus rendition), while minimizing the streaking effect of point light sources.

6.    Smooth, quiet SDM autofocus mechanism

The SDM (Supersonic Direct-drive Motor) autofocus mechanism operates smoothly and quietly using the supersonic motor installed inside the lens barrel.*

* Only manual-focus operation is available when this lens is mounted on the PENTAX 645N or PENTAX 645N II camera body.

7.    SP coating to block dust and dirt

The front surface of the lens is treated with PENTAX-original SP (Special Protect) coating, which applies an exclusive fluorine compound to the lens surface through a vapor deposition process. This SP coating not only effectively repels dust, water and grease, but also makes it easy to wipe off fingerprints and cosmetics.

8.    Other features

1.    Image circle covering the image area of 645-format film SLR cameras

2.    Functional, simplified design, with no aperture ring

3.    Quick-Shift Focus system for instant switching to manual-focus operation, after the subject is captured in focus by the AF system

4.    PL filter window for easy installation of a polarizing filter without removing the lens hood

5.    PH-SA67 Square Plastic Hood (optional)** for more effective prevention of flare and ghost images when mounted on the PENTAX 645D camera body

　Tokyo, April 8, 2010 - SANYO Electric Co., Ltd. is pleased to announce the launch of two new Dual Camera Xacti, the DMX-CG100 and DMX-GH1 on April 16, 2010. With slim and compact designs, the new models capture Full HD video and high-resolution photos, based on the Dual Camera concept of taking both videos and photos with one camera.
　Instead of coming out with devices that are only used to record important events, the Xacti series aims to provide customers with more enjoyable video experiences, by offering cameras that users can conveniently carry everywhere to easily capture both photos and videos in daily life. By utilizing a convenient video format that can be easily handled on PC and Internet environments, as well as on home TVs, Xacti cameras are more than just hardware for capturing, viewing, and saving images. They are convenient products for sharing videos online, and on multi-media sites, thereby providing new ways to enjoy captured images. As a result, Xacti cameras have been very well received by the market.
　With slim designs for easy portability, the new Xacti models can capture both Full HD video and 14 mega-pixel photos. This makes them handy video cameras for use in a wide variety of daily situations or special events.

*1

SANYO Xacti “Full HD” means data recorded at 1920 (horizontal) x 1080 (vertical) pixels.

　While the DMX-CG100 and DMX-GH1 both have slim compact designs, they can still capture Full HD video (1920 x 1080 (60i)) and 14 mega-pixel high-resolution photos.
　The video format for the new cameras is “MPEG-4 AVC / H.264,” which enables videos to be handled on a computer or the Internet using a single file, just like a still photo. This format is fully supported by the “Windows 7”^*2 operating system launched last year, making it convenient to use in this WindowsR environment.
　Since these video files can be seen with the same PC thumbnail displays as for regular photo files, it makes them even more convenient. They can also be played directly with Windows Media Player, edited using Windows Live Movie Maker^*3, adopted for business applications such as animated Powerpoint presentations, and are even compatible with Device Stage.

*2

Windows is a registered trademark or trademark of Microsoft Corporation in the United States and other countries.
The official name of Windows is the Microsoft Windows Operating System.

*3

Downloadable from the Microsoft Corporation website.

The new models are equipped with SANYO’s proprietary “Double Range Zoom” feature for zoom operation while filming video. With a touch of the Zoom Range Button, this technology allows users to effectively switch between two zoom ranges, a Wide Mode (40 mm to 240 mm) and a Tele Mode (80 mm to 480 mm), which changes the size of the video capture area on the image sensor. As a result, the new models offer an extensive range of video capture from wide angle to telephoto zoom for distant scenery, with a magnification of up to 12x (40 mm to 480 mm; 35-mm film basis).

*4

For video capture only (optical 5x zoom when capturing photos)

*

“Advanced Zoom” technology is completely different from regular digital zoom. It provides wider angle capture as well as higher magnification zoom, by progressively changing the image capture area on the image sensor. Unlike the regular digital zoom, it achieves zooming without image degradation.

　The DMX-GH1 features SANYO’s unique “Double Sub Rec Button” for easier shooting. In addition to the regular recording buttons, there are also separate Double Sub Rec video and photo capture buttons on the upper front edge of the camera. This enables the user to capture a subject in　a comfortable posture even when the subject is at a low angle. Now it is easy to capture scenes from the same standpoint as children and pets, for recording of a world that is different from the usual perspective.

*5

Available on the DMX-GH1

March 30, 2010

Nikon Corporation (Michio Kariya, President) is proud to announce that the COOLPIX S1000pj compact digital camera and D5000 digital-SLR camera have been awarded the "red dot award: product design 2010" by Germany's Design Zentrum Nordrhein Westfalen.

The "red dot award: product design" is a world-class award presented to products released over the past two years that exhibit superiority of design in terms of a total of nine aspects, including innovation, functionality, ergonomics, ecology and durability. A total of 4,252 products from 57 nations took part in the "red dot award: product design 2010" competition, for which the two Nikon products were selected. Winners will be on display from July 6 to August 1, 2010 in the exhibition "Design on stage – winners red dot award: product design 2010" at the red dot design museum on the premises of the Zeche Zollverein World Cultural Heritage Site in Essen Germany.
See the following website for further information on the "red dot design award".

COOLPIX S1000pj

D5000 ( AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR )

Overview of the Nikon COOLPIX S1000pj

The COOLPIX S1000pj (released in October 2009) offers 12.1-million pixels, a 5× optical zoom NIKKOR lens, and is the world's first* compact digital camera to offer a built-in, ultra-compact projector. It offers superior basic performance with support for high sensitivities and built-in camera shake compensation functions. The COOLPIX S1000pj has become very popular as it proposes a new way to enjoy a digital camera with its ability to immediately project photos taken with the camera on walls and other surfaces almost anywhere for viewing and sharing of those photos with family and friends.

Overview of the Nikon D5000

The D5000 (released in May 2009) is a Nikon DX-format digital-SLR camera with a CMOS image sensor offering a pixel count of 12.3-million pixels. It is the first Nikon digital-SLR camera to be equipped with a vari-angle monitor that enables live view shooting from a variety of angles with great flexibility. The camera also supports movie recording with the D-Movie function. In addition, 19 scene modes make the quick capture of images that accurately reproduce scenes and their ambience simple. With its advanced functions, the user friendly D5000 has been extremely well received by those advancing from a compact camera, and those purchasing their first digital-SLR camera, since its release.

Samsung Announces Pair Of Durable Compact Cameras Allowing Users To Get Adventurous With Their Photos

Anaheim, CA - Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today added two 12 mega-pixel point and shoots to its digital camera lineup for 2010 - the durable SL605 and the waterproof AQ100. Thanks to their elements focused design, the AQ100 and the SL605 grant peace of mind and allow users to focus on taking the perfect shot, rather than worrying about damage to the camera. The AQ100 and the SL605 will be on display during PMA 2010, February 21-23, in the Samsung booth, #2227, in the Anaheim Convention Center.

“Memories can happen at any given moment and in any environment,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. “Further diversifying and expanding the range of digital imaging solutions available from Samsung, consumers can rely on these durable compacts to perform in the most challenging of environments as they’re both built to last and feature packed for the highest-quality results.”

AQ100
Offering extraordinary capabilities, the slim (0. . .78” thick) AQ100 was developed for use in up to 10 feet of water and thanks to the camera’s exceptional low-light performance, it’s capable of taking bright images at that depth. Whether taking photos of friends and family in the pool or a school of fish while snorkeling in the ocean, users will benefit from the AQ100’s dedicated Aqua mode, which will optimize camera settings for the best possible underwater photos.

A powerful camera on land or in water, the AQ100 boasts an ample, 5x optical inner zoom lens complete with Digital Image Stabilization to help reduce blurry images. Additionally, the AQ100 features a bright, 2.7 inch TFT-LCD screen for framing and reviewing images.

In addition to taking beautiful still images, consumers can also record impressive 720p HD video above or below the water. The AQ100 offers image stabilization while recording video and for complete simplicity, it has Smart Auto (Still & Movie) scene recognition technology which fine tunes both video and picture settings for the best possible results. All the users have to do is point and shoot.

SL605
The new SL605 was designed with durability in mind, and offers consumers Samsung’s Anti scratch Mask, which safeguards the camera from any unwanted scratches during everyday use. Furthermore, key areas of the Samsung SL605, including the bottom, buttons and areas surrounding the 2.7-inch TFT-LCD (230,000 pixel), are rubberized to further protect the camera from elements such as dust, dirt or sand.

Beyond its durability, users will also benefit from the Samsung SL605’s internal 27mm wide angle, 5x optical zoom lens, which gives them the ability to take sharp and detailed images from any distance. With a wide-angle lens at their fingertips, users will be able to capture more of a desired scene, such as landscapes or large groups of friends and family. The SL605 offers standard definition, VGA video recording and also features Samsung’s intuitive and easy-to-use Smart Auto scene recognition technology.

Samsung has also incorporated a Smart Night Mode in the new SL605, which will allow consumers to capture sharp, properly exposed images when shooting at night. Typically, a flash can be too bright and wash out one’s subject when used in low-light or night-time settings, ruining what could have been a great image. With Samsung’s new Smart Night Mode, this is no longer an issue as consumers can now increase or decrease the power of the flash to ensure the perfect shot, the way they want, each and every time.

Fast Operating Speed and Ultra-Sensitive 1/1.7" CCD Will Impress Enthusiast Photographers

Anaheim, CA - Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, proudly introduces the 10 mega-pixel TL500, a high-end compact digital camera designed specifically for today’s advanced and enthusiast photographers. The new flagship of the company’s compact digital camera family, the new TL500 incorporates a full-range of advanced features, including a high-performance imaging sensor and one of the brightest lenses ever featured on a compact camera – a 24mm ultra wide angle Schneider KREUZNACH, f/1.8. The TL500 will be on display during PMA 2010, February 21 23, in the Samsung booth, #2227, in the Anaheim Convention Center.

“With the TL500, Samsung further differentiates its lineup from the competition and achieves yet another milestone in the industry,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. “With ultra-wide angle capability and unparalleled speed, the TL500’s lens offers a new level of versatility allowing the user to be more creative and take better pictures.”

High-Quality Optics and Images
The Samsung TL500 is sure to turn heads thanks to its ultra-wide, f/1.8 Schneider lens – one of the brightest ever featured on a compact digital camera. The impressive f/1.8 lens offers photographers a wider range of aperture steps and shallow depth-of-field, giving them the ability to blur out the background of their images while maintaining focus on their subjects. The ultra-fast, f/1.8 lens also allows users to take better photos in low-light environments as more light is passed through to the new high-performance 1/1.7” CCD sensor. Larger than the sensors typically found in compact digital cameras, the TL500’s 1/1.7” CCD offers unrivaled sensitivity (max ISO 3200/full-resolution). Together with Samsung’s re engineered and fast, DRIMeIII imaging processor, the TL500 captures high-quality images, regardless of the lighting environment.

The high-end Schneider lens offers a 24mm, ultra-wide focal length and 3x optical zoom. Much wider than traditional compact cameras, the TL500’s 24mm ultra-wide angle lens allows photographers to capture more of a desired scene, such as beautiful landscapes and large groups of friends or family. For blur free images, the TL500’s lens is also paired with Samsung’s Dual Image Stabilization technology.

Versatile Display Enhances the Viewing Experience
Composing and reviewing images on the TL500’s three-inch, swiveling AMOLED screen is a pleasure. The rotating AMOLED display will allow photographers to precisely frame their images the way they want and shoot from just about any angle, including overhead or low to the-ground shots. Compared to the traditional TFT-LCD found on most digital cameras, the TL500’s AMOLED provides users with a higher contrast ratio, deeper blacks and more accurate, vivid colors, even when viewed from an angle or in direct sunlight. The TL500’s AMOLED display is also more efficient when it comes to power consumption, allowing photographers to maximize battery life and shoot longer on a single charge.

Multiple Shooting Options
The TL500 supports RAW and gives enthusiasts full control over their images thanks to its shutter priority, aperture priority and full Manual shooting modes. When using these settings, shooters can experiment with features such as slower shutter speeds and depth of field; however, for those who prefer ease-of-use over manual controls, the TL500 also offers Samsung’s Smart Auto 2.0 (Still & Movie) scene recognition technology. Applicable for video recording (640x480 / 30fps / H.264) and taking digital stills, this intelligent feature analyzes the scene and then automatically selects the appropriate settings for the best results possible. Using this mode requires minimal effort and does not sacrifice image quality for simple operation.

Samsung Electronics America, Inc., a market leader and award winning innovator in consumer electronics, today announced several new additions to its groundbreaking NX system lens technology, to be released throughout 2010. The original line up of a standard zoom (18-55mm OIS / F3.5-5.6), tele zoom (50-200mm OIS / F4.0-5.6) and pancake lens (30mm / F2.0) launched with the Samsung NX10 during the 2010 International Consumer Electronics Show, will be complemented by the introduction of five additional lenses through 2010. This will provide consumers with a total of eight potential lenses designed specifically for the Samsung NX camera system.

Samsung’s NX lenses have each been specifically designed to ensure that users get the most out of their photography experience. The NX system’s advanced intelligent lens technology means it does the capturing so users can do the creating, providing an enjoyable photography experience every time. The NX10 boasts a compact, sleek and lightweight design, and now thanks to its leading lens technology, users never need to miss a creative moment.

Consumer research carried out by Samsung revealed that camera users want convenient and easy-to-use features which guarantee value and creative freedom through innovative concepts. . Samsung’s intelligent lens technology ensures users’ needs are fulfilled through the highest picture quality, while enjoying the sleek, durable and portable compact camera body of the NX10 thanks to its mirror-less design. Building on the company’s strong heritage in performance and innovation, Samsung’s new lens technology is designed to meet the universal ease-of-use capabilities requested by users.

The eight Samsung NX lenses incorporate unique features and designs so that the images users produce are easy to create yet still of professional quality. The lenses have been developed to include specific benefits which respond directly to consumer needs and desires which were highlighted in the research.

Consumers reported that they wanted lenses which are small and convenient to carry, yet still stylish and iconic. In response to this, Samsung has created the compact zoom lens (20-50mm / F3.5-5.6), the wide pancake lens (20mm / F2.8) and the pancake lens (30mm / F2.0) – all of which give users a high level of optical performance without the bulk of other lenses on the market. These are ideal for consumers who want a lens they can take anywhere and everywhere that will complement the compact, sleek and stylish design of their NX10.

Sigma Corporation’s new APO 50-500mm F4.5-6.3 DG OS HSM now on shelves

Sigma Corporation, a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, is pleased to announce that its newly-upgraded APO 50-500mm F4.5-6.3 DG OS HSM, which was first announced at the Photo Marketing Association’s 2010 Conference and Trade Show last month, is now available.

The Sigma APO 50-500mm F4.5-6.3 DG OS HSM lenses are now available for purchase in Canon mounts through authorized dealers. Nikon mounts will be available later this month, and they will be followed by Sigma, Pentax and Sony mounts in April.

This 10x high-zoom ratio, ultra telephoto zoom lens differs from its predecessor with the incorporation of Sigma’s original Optical Stabilization (OS) function, which offers the use of shutter speeds approximately four stops slower than would otherwise be possible. Only Sigma has made it possible for Pentax and Sony shooters to utilize an anti-shake system in either the lens or the camera body. The compensation for camera shake is visible in the view finder for all mounts, which makes accurate focusing fast and easy.

This versatile lens is ideal for landscape and wildlife photography, but also boasts a maximum magnification ratio of 1:3.1 at the focal length of 200mm, which allows photographers to focus close on small objects like flowers. The addition of the optional 1.4x EX DG or 2x EX DG APO tele converters produce a 70-700mm F6.3-8 or a 100-1000mm F9-12.6 MF zoom lens, respectively.

“This lens has historically been a favorite with nature and wildlife photographers because the zoom range covers everything from close-up shots of flowers to far off images of animals and landscapes,” said Mark Amir-Hamzeh, general manager of Sigma Corporation of America. “That popularity will surely grow with the addition of our unique, Optical Stabilization function.”

The 50-500mm F4.5-6.3 DG OS HSM incorporates Hyper Sonic Motor (HSM), ensuring quiet and high-speed auto focus, as well as full-time manual focus capability. Its four Special Low Dispersion (SLD) glass elements provide excellent correction of color aberration and the Super Multi-Layer Coating reduces flare and ghost, and ensures high image quality throughout the entire zoom range.

This lens is equipped with a petal-type hood to block out extraneous light and the filter size of this lens is 95mm. A supplied step-down ring enables digital cameras with an APS-C size image sensor to use an 86mm filter.

Compact and easy-to-use, the LUMIX G10 shoots high-quality photos and HD video and is an approachable alternative for users new to system cameras

Panasonic today introduces an addition to its Panasonic LUMIX G Series, the LUMIX DMC-G10, the world’s lightest* digital interchangeable lens camera with a viewfinder, which packs a host of advanced digital camera functions designed to be easy-to-use for users new to system cameras. The new compact and portable LUMIX G10, which can record High Definition (HD) video in addition to high-quality still images, joins the LUMIX DMC-G2, also introduced today, as part of the Panasonic LUMIX G Series.

“The LUMIX G Micro System has revolutionized the photography industry ever since the release of the Panasonic G1, the world’s first interchangeable lens system camera based on the Micro Four Thirds System standard,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company.  “We continue to expand this award-winning LUMIX G Series, and with its easy-to-use features and compact size, we expect the G10 to attract a lot of new users who want to step-up from their point-and-shoots.”

The LUMIX G10, with its incredible compact body and portable design, uses a mirrorless structure as part the Micro Four Thirds System standard, eliminating a number of components that are found in a conventional interchangeable lens camera, including the mirror box and optical viewfinder unit. This innovative structure allows for the LUMIX G10 to be the world’s lightest system camera in a compact digital camera design that is a desired feature for new users.  Adding to its lightweight body, the LUMIX G10 will come equipped as part of its kit, with the newly announced LUMIX G VARIO 14-42mm/F3.5-5.6 ASPH/MEGA O.I.S. lens. The new lens offers a versatile zoom range of 14-42mm (35mm camera equivalent: 28-84mm), making it suitable for shooting a wide-range of scenes, from dynamic landscape to portrait. 

Panasonic designed the LUMIX G10 to be easy to use offers iA (Intelligent Auto) mode – with its shooting assist functions that have proven extremely popular in LUMIX compact cameras. Panasonic’s iA (Intelligent Auto), an easy shooting mode with automatic optimization according to the scene in either photo and video recording, is helpful to beginner users unfamiliar with an interchangeable lens system camera. With the new dedicated iA button, which illuminates in blue when engaged, activating this mode is even easier and can be used to shoot both photos and videos.

When shooting still photos, iA offers the following: MEGA O.I.S., which helps prevent blurring from hand-shake; Intelligent ISO Control, which reduces motion blur by adjusting the ISO sensitivity if the subject moves; Intelligent Exposure optimizes exposure for each part of an image, preventing blocked shadows and blown highlights and helping ensure that gradation and details are reproduced properly; Intelligent Scene Selector detects the most common shooting situations – Portrait, Night Portrait, Scenery, Night Scenery, Close-up and Sunset – and switches to the appropriate Scene mode automatically – no setting changes needed.

The LUMIX G10 can record 1280 x 720 HD video in Motion JPEG, QVGA, VGA and WVGA formats. Users can enjoy recording HD videos while taking advantage of the high quality lens and the flexibility to change to other lenses. Even users new to recording videos will find the LUMIX G10 makes it easy. Panasonic’s iA for video offers the following: Optical Image Stabilizer (O.I.S.) helps prevent handshake when using high-powered zoom; Face Detection** automatically detects a face in the frame and adjusts focus, exposure, contrast, and skin complexion; Intelligent Exposure continually checks the ambient light level and adjusts the exposure setting as conditions change to prevent blown highlights and blocked shadows; Intelligent Scene Selector automatically switches between Normal, Portrait, Close-up, Scenery, and Low Light modes according to the situation to optimize visual quality.

With AF Tracking, the LUMIX G10 can lock onto any subject and keep it in focus even if it moves – making it easy to get beautiful, clear shots of moving subjects, such as children and pets. Simply aim, lock, and shoot. The Face Recognition function remembers registered faces to give an appropriate AF/AE on the people. In playback, you can choose to display only photos that contain a specific registered face using Category Playback.  The contrast AF system adopted by the LUMIX DMC-G10 is not only accurate and easy to use, but also very fast. Users can choose from a wide range of AF modes, including AF Tracking, 1-area AF, Face Detection AF/AE and 23-area AF.

The LUMIX G10’s Live View Finder, with a resolution of 202,000-dot equivalent, 1.04x (0.52x*) retains the viewability of an optical viewfinder and displays information about its settings that users can see without removing their eye from the subject.  The 60 fps Live View is powered by the Live MOS sensor, which takes signals directly from the image sensor and sends them continuously to the LCD, in real time. Both the Live View Finder and LCD provide approximately 100% field of view. This allows the user, when composing a shot, to check the framing accurately from corner to corner. The 3.0-inch large 460,000-dot high-resolution LCD with wide viewing angle automatically controls the brightness according to the situation as an Intelligent LCD.  

The 12.1-megapixel Live MOS sensor and the new Venus Engine HD II help to separate chromatic noise from luminance noise and apply the optimal noise reduction to each, so users can capture clear and beautiful images even when shooting at high ISO sensitivity levels.  The high-speed, high-performance Venus Engine HD II, which has been re-engineered to incorporate the new image processing technology, Intelligent Resolution, enables the recording of beautiful photo and HD video with high quality signal processing. With Intelligent Resolution technology, three areas – outlines, detailed texture areas and soft gradation –are automatically detected. The outline parts are enhanced effectively to give edges increased clarity, while simultaneously giving a moderate accentuation to the textured areas so they look finely detailed. For the soft gradation areas, the improved noise reduction system of the Venus Engine HD II is applied to achiever a smoother effect.  Apart from the uniform enhancement of sharpness, the innovative technology Intelligent Resolution precisely performs signal processing pixel by pixel in the most effective way, resulting in images that are naturally clear.

All Panasonic LUMIX G Series digital cameras are equipped with the highly-efficient Dust Reduction System. If dust or other foreign matter gets inside the LUMIX G10 while changing lenses, it could cling to the image sensor and show up as a spot in your photos. However, with the Dust Reduction System, it helps eliminate this possibility by placing a supersonic wave filter in front of the Live MOS sensor. Vibrating vertically around 50,000 times per second, the filter repels dust and other particles effectively.

Other features of the LUMIX G10 include:

• My Color mode with a total of seven preset effects – Expressive, Retro, Pure, Elegant, Monochrome, Dynamic Art, Silhouette. Also includes Custom mode, which lets users manually set the color, brightness and saturation levels. For beginners, the LUMIX G10’s full-time Live View function lets users see how these settings will affect the images before they shoot, making it easier to capture the exact mood or atmosphere desired.
• Scene modes total 26, including the Peripheral Defocus mode, which lets users take a photo where the foreground is in focus and background is blurred – or vice versa.  This popular effect can be intimidating for a beginner, but in the Peripheral Defocus mode, by simply selecting the objects to be blurred and focused using the camera’s keypad, it is simple for photographers of any level.
• Exposure meter can be displayed in the P/A/S/M shooting modes. The correlation between shutter speed and aperture is shown, with a color-coded warning system that alerts users when the settings are not in the proper range. For those new to system camera digital photography, this makes it easy to learn proper settings both visually and logically, enhancing their photography skills.

The Panasonic LUMIX G10 is compatible with Micro Four Thirds System lenses, allowing users even higher levels of performance in a digital interchangeable lens camera. In addition to LUMIX G lenses, the LUMIX DMC-G10 and LUMIX G Micro System can use any interchangeable lens that complies with the Four Thirds standard via an optional mount adaptor DMW-MA1 and with the prestigious Leica M/R Lenses via DMW-MA2M or MA3R.

Pricing and availability for the Panasonic LUMIX G10 will be announced 30 days prior to shipping date.  It will be available in black.  To learn about the Panasonic LUMIX Micro Four Thirds System and all the available accessories, visit www.panasonic.com/lumix.

*As of March 7, 2010.

**Turn Face Recognition item ON and register the person with full-face portrait on the shooting menu in advance.

·     Design and specifications are subject to change without notice.

·     Some functions may not be available depending on the lens that is mounted.

·     Lenses that are not compatible with the contrast AF function can be used with manual focusing.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations.  In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs. Company information for journalists is available at www.panasonic.com/pressroom.

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit http://panasonic.net/olympic/.

Panasonic LUMIX G2 Features a 3-Inch Touch-Screen, Allowing for Quick and Intuitive Setting Changes, such as Focus, with a Single Touch

Secaucus, NJ (March 7, 2010) – Panasonic today announces the LUMIX DMC-G2, the world’s first* digital interchangeable lens system camera with a movable LCD that allows for touch-control, and the successor to the award-winning and revolutionary LUMIX G1, which was the world’s first Micro Four Thirds digital camera. The intuitive touch-control shooting elevates the camera’s operability, letting the user adjust auto focus (AF) simply by touching the subject on the large 3.0-inch 460,000-dot high- resolution LCD. The LUMIX G2, also shoots 720p High Definition video using the AVCHD Lite format, and joins the LUMIX G10, also introduced today, as the latest models in the LUMIX G Micro System. 

With the touch-screen operation, users can even snap a photo by touching the LUMIX G2’s screen.  Additionally, the touch-screen operation excels not only for shooting but also during playback.  Users can touch one thumbnail viewed among many to quickly and easily see the full size of the desired photo.  Also, to view images one-by-one, photos can be dragged across the screen to browse as though flipping the pages of a book. 

“With the LUMIX G2, Panasonic is pleased to continue to lead the evolution of the Micro Four Thirds platform and also be the first in the industry to offer a touch-screen interchangeable lens system camera,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “Touch-operation is a user interface with which many consumers are both familiar and expect, and we think the LUMIX G2’s touch-operation makes it easier and quicker to take photos and videos that have professional-like effects.”

Using the touch-screen operation, once a user locks onto a subject, the LUMIX G2 enables AF Tracking and will track the subject as it moves within the frame. Then, with a touch on the screen, users can select the part and the size of AF area with the 1-area AF.  The Multi-area AF sets a group of AF points according to the composition. While using the manual focus, users can enlarge a subject by touching it and then choosing to enlarge it by 1x, 5x or 10x and then smoothly moving the part by dragging it on the screen. With this touch operation, menu settings can be changed quickly; cutting the time it takes to navigate using standard cursors. However, all setting changes can still be done using the control pad, if preferred.

The LUMIX G2 records 1280 x 720 HD videos in the AVCHD Lite format, which increases recording capacity and is highly compatible with audio-visual equipment. With a dedicated video record button, users can easily start recording a video. To complement its high-quality video capabilities, the LUMIX G2 features advanced audio options, as sound is recorded with Dolby Digital Creator and an optional accessory stereo microphone can be attached. A Wind Cut function further enhances the sound as it helps reduce noise caused from background wind.

The 3.0-inch touch-operation LCD has a wide-viewing angle and rotates 180° from side to side and tilts 270° up and down, providing approximately 100% of field of view. This free-angle LCD with a touch-screen operation makes it possible to both view and touch the screen from any angle.  The double Live-View function offered by the high-resolution, 460,000-dot free-angle Intelligent LCD and 1,440,000-dot 1.4x (0.7x) Live View Finder allows users to see the settings’ results before pressing the shutter.

The 12.1-megapixel Live MOS sensor featured in the LUMIX G2 offers the best of both worlds – the outstanding image quality of a CCD sensor, and the lower power consumption of a CMOS sensor. Advanced technology enables it to read four channels of data simultaneously, helping the LUMIX G2 to deliver 60 frames-per-second Full-time Live View images, while faithfully reproducing high-resolution images with fine detail and rich gradation. Plus, with the high-speed, high-performance Venus Engine HD II, which has been re-engineered to further improve image quality.

The new high-speed, high-performance Venus Engine HD II supports the new image processing technology Intelligent Resolution, which enables the recording of beautiful photo and HD video with high quality signal processing. With Intelligent Resolution technology, three areas – outlines, detailed texture areas and soft gradation – are automatically detected. The outline parts are enhanced effectively to give edges increased clarity, while simultaneously giving a moderate accentuation to the textured areas so they look finely detailed. For the soft gradation areas, the improved noise reduction system of the Venus Engine HD II is applied to achieve a smoother effect. Apart from the uniform enhancement of sharpness, the innovative technology Intelligent Resolution precisely performs signal processing pixel by pixel in the most effective way, resulting in images that are naturally clear.

For users looking for additional creative options for both photos and videos, the LUMIX G2 delivers.  While shooting HD video, users can set the camera in “P” mode – to change the aperture for professional-like movie effects where the images blur into focus. For still photos, the LUMIX G2 features the My Color mode with a total of seven preset effects – Expressive, Retro, Pure, Elegant, Monochrome, Dynamic Art, and Silhouette while also keeping the Custom mode, which lets users manually set the color, brightness and saturation levels and save their favorite settings into memory.

On the other hand, for beginner users not yet ready for manual modes – the LUMIX G2 features iA (Intelligent Auto), a popular setting in the LUMIX point-and-shoots that automatically engages features and settings for optimal image quality by detecting the shooting environment. Panasonic iA is available in both still photo and video recording settings and a new dedicated iA button, which illuminates in blue when engaged, makes it even easier to use this handy feature.

Other features of the LUMIX G2 include:

• Dust Reduction System: If dust or other foreign matter gets inside the camera when you're changing lenses, it could cling to the image sensor and show up as a spot in your photos. The Dust Reduction System in the G2 helps eliminate this possibility by placing a supersonic wave filter in front of the Live MOS sensor. Vibrating vertically around 50,000 times per second, the filter repels dust and other particles effectively.
• Included Software: PHOTOfunSTUDIO 5.0 HD Edition makes it possible to sort and organize photos.  Videos can be uploaded directly to YouTube using the built-in YouTube uploader – even in HD quality. It also lets you create a 360-degree rotation panorama file in .MOV files. The software is compatible with the Windows 7.

The Panasonic LUMIX G2 will come equipped as part of its kit, with the newly announced LUMIX G VARIO 14-42mm/F3.5-5.6 ASPH/MEGA O.I.S. lens. The new lens offers a versatile zoom range of 14-42mm (35mm camera equivalent: 28-84mm), making it suitable for a wide variety of scenes, everything from dynamic landscape to portrait.  Additionally, the LUMIX G2 is compatible with all Micro Four Thirds System lenses, allowing users even higher levels of performance in a digital interchangeable lens camera.

The LUMIX DMC-G2 and other LUMIX G Micro System digital cameras can use any interchangeable lens that complies with the Four Thirds standard via an optional mount adaptor DMW-MA1 and with the prestigious Leica M/R Lenses via DMW-MA2M or MA3R.  Other accessories include external flashes, filters, a remote shutter, HDMI mini cables and a variety of stylish straps and bags. To learn about the Panasonic LUMIX Micro Four Thirds System and all the available accessories, visit www.panasonic.com/lumix. The Panasonic LUMIX G2 will be available in red, blue and black models and pricing and availability will be announced 30 days prior to shipping date.

*As of March 7, 2010.

·     Design and specifications are subject to change without notice.

·     Some functions may not be available depending on the lens that is mounted.

·     Use a card with SD Speed Class with "Class 4" or higher when recording motion pictures in [AVCHD Lite]. Also, use a card with SD Speed Class with "Class 6" or higher when recording motion pictures in [MOTION JPEG].

·     The "AVCHD Lite" and the "AVCHD Lite" logo are trademarks of Panasonic Corporation and Sony Corporation.

·     Dolby and the double-D symbol are trademarks of Dolby Laboratories.

·     YouTube is a trademark of Google Inc.

·     Windows and the Windows logo are trademarks of the Microsoft group of companies.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations.  In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company’s Eco Ideas programs. Company information for journalists is available at www.panasonic.com/pressroom.

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit http://panasonic.net/olympic/.

Casio America, Inc. and its parent company, Casio Computer Co., Ltd., announced today the release of the EX-G1 shock-resistant, waterproof, dustproof digital camera—the first in the company’s new EXILIM® G brand of digital cameras. With its smart design featuring functional beauty, the EX-G1 embodies Casio’s endurance-minded features and specifications in a sleek 0.78-inch*2 low-profile camera.

EX-G1RD	EX-G1BK

Casio first introduced the shock-resistant G-SHOCK® timepiece to the world in 1983.  The G-SHOCK brand remains extremely popular among consumers and adventure enthusiasts around the globe thanks to its distinctive, unique design, rugged toughness and practicality, even under severe environmental conditions. In 2000, Casio launched the G’zOne®, a durable, water-resistant mobile phone.

Casio is positioning the EXILIM G brand in an “endurance” category, which demonstrates its determination to create digital cameras suitable for top athletes and adventurers. The endurance category caters to those who never quit challenging both extreme conditions and their own limits. The new model was developed to embody this brand concept, using Casio’s years of experience creating technologies for shock resistance, waterproofing and slim-line design.

The EX-G1 is designed with shock-resistant elements throughout the camera, both inside and out, creating a smart look in a slim-line camera with functional beauty. In addition to capturing high-resolution 12.1 effective megapixel images, the EX-G1 also features modes such as interval shooting and multi-image capture which utilize the camera’s endurance qualities. The interval shooting function can automatically take still photos or movies at fixed intervals, enabling users to capture great shots while engaged in active sports such as snowboarding or cycling*3.

“Whether it is the lifestyle that you have chosen or your career path that requires you to carry a camera tough enough to endure life’s elements, the EXILIM G EX-G1 offers an endurance level that will withstand the demands of your daily routine,” says Toshi Iguchi, senior general manager of Casio’s Digital Imaging Division. “The EX-G1, Casio’s toughest camera to date, is a prime example of Casio’s constant devotion to creating cameras to accommodate all levels of photographers.”

Through rigorous testing, the EX-G1 has been designed and created with a shock-resistant shell which passes drop tests including multiple falls from seven feet.*4  Featuring a two-layer construction with a stainless steel outer-casing, the EX-G1 inner body withstands shock and water damage. The camera’s intelligent design is constructed with a resin cover to protect the body side near the shutter and a resin lens ring to protect the lens.

The technologically-advanced design features waterproof performance and corresponds to IEC/JIS Protection Class 8 (IPX8) waterproofing. The EX-G1 can be used at depths at 10 feet for 60 continuous minutes*5. Water will not penetrate the camera even when directly sprayed with jets of water from every direction corresponding to Protection Class 6 (IPX6). Capable of withstanding temperatures as low as 14°F*6, Casio’s EX-G1 boldly captures images where any adventurer goes.

The EX-G1 will hit shelves in December 2009 with an MSRP of $299.99 and will be available in black and red.

EXILIM G EX-G1
Shock-Resistant, Waterproof, Dustproof, Slim-line Digital Camera

Slim-line Design with Toughness Construction
Shock Resistance
The EXILIM G EX-G1 offers the world’s thinnest profile*1 of .78 inch (excluding protruding parts) in a shock-resistant digital camera. The camera passed multiple drop tests of seven feet based on Casio’s own standard*2.

Waterproof/Dustproof
The EX-G1 offers waterproof performance corresponding to IEC/JIS Protection Class 8 (IPX8) waterproofing, and can be used for 60 continuous minutes at a water depth of 10 feet*3. It also withstands water jets corresponding to IEC/JIS Protection Class 6 “IPX6” waterproofing, and can be directly rinsed under running water. The EX-G1 is also impervious to dust, with performance corresponding to IEC/JIS Protection Class 6 “IP6X” dustproofing.

Freezeproof
Withstanding ever the coldest of temperatures, the EX-G1 endures through temperatures as low as 14 °F*4.

Shock resistant/waterproof construction and design
Exterior
The outer body of the EX-G1 is made from stainless steel to withstand external shocks while a polycarbonate cover absorbs shocks to the body side near the shutter. The camera’s wrist-strap holder is made of die-cast zinc to withstand drops while a rotating lock secures the external memory slot cover. For additional protection, the EX-G1 comes with two types of detachable protectors to absorb shocks.

Internal construction
The waterproof inner body of the camera is made from polycarbonate reinforced with fiberglass while a buckle-lock construction is added to absorb impact, using fewer screws to secure the inner body. Additionally, the camera’s frame comes equipped with speaker and microphone filters to prevent water from penetrating the camera.

Lens
To prevent damage to the camera’s lens, a resin ring as been added around the glass casing to ease shocks to the lens area. With the addition of a reinforced, glass lens cover, the EX-G1 is tooled with a multi coating that is water-repellent and prevents light reflection from ruining pictures. To further protect the camera from impact, high-performance damping material has been added to protect the lens unit from external shocks.

LCD panel
The acrylic plate to protect the LCD from water pressure and shocks is 1.5 times thicker than conventional point-and-shoot cameras. The LCD panel features a resin mount to ease shocks to the LCD panel area.

BEST SHOT® functions befitting a waterproof, shock-resistant camera
Interval shooting
The interval shooting function allows users to automatically take still photos or movies at fixed intervals while engaged in action sports such as cycling, snowboarding, and wind surfing*5. With the EX-G1, users can take powerful photos from inside the action, the kind which are usually almost impossible to capture. The shooting interval can be set at 10 seconds, 30 seconds, 1 minute, or 3 minutes, and the capture time for movies may be set at 3, 10, 20, or 30 minutes.

Great for a variety of outdoor photography scenes
The BEST SHOT function enables users to take beautiful photos just by selecting the desired subject scene. The EX-G1 includes additional BEST SHOT settings suitable for various outdoor situations, such as “snow” and “beach” scene settings, which automatically adjust to prevent subject underexposure due to the brightness of snow or sun. There is also an “underwater” setting to control the tendency of underwater photos to come out looking too blue.

12.1 effective megapixels
This thin stylish model features a large 2.5-inch monitor with 230,400 dots of high resolution and a non-extending 3X zoom lens ranging from 38-114mm (35 mm film camera equivalent).

Intelligent AF
When the camera is pointed at a desired shot, the Intelligent AF function automatically detects the photo subject even if it is not a human face and determines the focus and exposure area accordingly.

Advanced Dynamic Photo function
Casio’s original Dynamic Photo function, which creates composite moving images using the camera’s own high-speed image processing technology, now does even more.  When a moving subject is cut out of a number of images and combined with a different still shot that forms the background, the size of the subject can be changed to suit the background image.  Additionally, the Dynamic Photo video can easily be converted in-camera into a motion JPEG movie file.  Moving graphics such as hearts and bouquets of flowers are included so that users can have fun decorating their still images using the Dynamic Photo function.  Casio not only allows users to have fun taking and viewing photos, but also provides innovative new ways for them to create original images, right on the camera.

Wide Screen Movies
The camera also features a wide format (16:9) Movie function.  Just press the dedicated Movie button to take beautiful movies at 848x480 pixels.

Casio America, Inc., and its parent company, Casio Computer Co., Ltd., today unveiled four new models in its award-winning EXILIM product line. Advancing the company’s performance-driven digital camera offerings, each new model builds on Casio’s tradition of delivering technological innovation and creativity to users. The first, the HIGH SPEED EXILIM® EX-FH100, featuring Casio’s heralded high-speed burst shooting, ensures users never miss a crucial shot again and packs a high-power zoom lens into a compact body.  The next three, the EXILIM EX-H15, EX-Z2000 and EX-Z550 all feature Casio’s unique Dynamic Photo™ function that lets users edit and combine different moving images right on the camera.

EX-FH100 Black images	EX-H15 Black images
EX-Z2000 Black images	EX-Z2000 Pink images	EX-Z2000 Red images	EX-Z2000 Silver images	EX-Z2000 Violet images
EX-Z550 Blue images	EX-Z550 Black images	EX-Z550 Pink images	EX-Z550 Red images	EX-Z550 Silver images

The leading models of this lineup, the EX-FH100 and EX-H15 are 10X optical zoom cameras, providing users with the ability to capture images from close or distances. While the EX-FH100 makes the most of Casio’s unsurpassed high-speed burst shooting, the other three feature high-speed image processing technology — not only to improve image quality, which has always been a key element of camera performance, but also to offer users entirely new ways of enjoying photography.

Thanks to the high-speed image processing capability of the cameras, moving subjects can be dynamically “cut out” and pasted into a different still shot that forms the background.Before this invention was introduced by Casio in 2009, this Hollywood-like green screen effect was only possible with professional equipment or software, but this technology is available in EXILIM digital cameras as an in-camera process. Casio’s Dynamic Photo feature was further enhanced through the ability to add animation art stored on the memory card to still photos captured by the camera. These animated images can be emailed, posted on social networks and even printed out at home!

“Casio is proud to introduce four new additions to the EXILIM line of digital cameras powered by Casio’s high-speed technologies,” said Toshi Iguchi, senior general manager of Casio’s Digital Imaging Division. “Casio continues to create digital cameras that enhance the photo taking and sharing experience while also providing consumers with convenience, accessibility and quality packed into a slim, sleek body.”

HIGH SPEED EXILIM EX-FH100

This 10.1 effective megapixel high-speed digital camera boasts a wide-angle 24 mm 10X optical zoom lens in a compact body that makes it easy to carry anywhere. It also gives users a maximum burst rate of 40 shots per second for still images (maximum image size of 9.0 megapixels and maximum shooting capacity of 30 shots) that can now be used to photograph distant subjects thanks to the high-power zoom. It also enables up to 1,000 fps high-speed movie recording that captures motion that is ordinarily too fast for the human eye to see.

The EX-FH100 allows users ranging from advanced amateur photographers to beginners to enjoy high-speed burst shooting. It is equipped with a mode dial that enables manual exposure burst shooting and also has a mode that makes high-speed burst shooting easy, a feature that sets the burst shooting speed to the optimal rate just by selecting the type of scene. With this model, Casio also achieves low-noise, high-quality photography even in dim indoor lighting by using a highly sensitive CMOS sensor.

EXILIM EX-H15 / EX-Z2000 / EX-Z550

These three models are all 14.1 effective megapixel high-performance digital cameras driven by Casio’s newly developed EXILIM Engine 5.0. Great advancements have been achieved in the Dynamic Photo function, which enables users to cut out images of a moving subject and paste them on a different still image that acts as a background. With these powerful new cameras, moving images can be combined not only on a still image but also on other moving images. This new capability increases the power of expression of images even more than before. Going further, these models not only increase the “fun of creating images,” but also increase the “fun of sharing images” by, for instance, making it easy to upload composite moving images to YouTube™ using the included software or post them to a blog.

The three cameras also come with Premium Auto, which is a state-of-the-art, fully automatic function that enables users to take beautiful photos just by pushing the shutter button. Premium Auto automatically adjusts to achieve optimal image quality by discerning the point of focus and the type of scene, whether a night scene, a backlit scene, or a sunset. It processes the image according to the details in the frame, for instance, by making different corrections for human subjects and background. In addition, the leading model, EX-H15, features 10X optical zoom.

HIGH SPEED EXILIM EX-FH100
A Highly Sensitive, High-Speed Digital Camera with a Powerful Zoom in a Compact Body

Wide-angle 24 mm 10X optical zoom lens in a compact body

The EX-FH100 features a high-power zoom lens in a compact body measuring just 4.13 inch wide x 2.49 inch tall x 1.17 inch thick.* The lens delivers all the freedom of zoom photography — from a wide-angle 24 mm to a 10X optical zoom that brings distant subjects right up close.
* In accordance with Camera & Imaging Products Association (CIPA) standards.

Ultra-high speed burst shooting captures crucial moments at a speed of 40 shots per second

This model can take up to 30 shots of 9.0 megapixel high-resolution images with high-speed burst shooting at a maximum speed of 40 shots per second. What is more, if the camera is set to Prerecord Continuous Shutter, users will not miss those critical moments even if they press the shutter a little late, since the camera starts shooting when the shutter button is only depressed halfway.

High-speed movie recording at up to 1,000 fps

The EXILIM EX-FH100 can record high-speed movies of motion that is ordinarily too fast for the human eye to see. Users can select a recording speed of 1,000 fps, 420 fps, 240 fps, or 120 fps. This model also has a mode that lets users to switch to high-speed recording at 240 fps or 120 fps by pressing a single button during normal movie recording (30 fps). High-speed recording allows users to enjoy dramatic, ultra slow-motion playback.*
* For example, one second of actual movie recorded at a speed of 420 fps can be played back over 14 seconds at 30 fps.

Highly sensitive CMOS sensor

Casio continues the quest for ever-higher picture quality, the foundation of every camera’s performance. This model incorporates a back-illuminated CMOS sensor that boasts nearly twice the usual sensitivity. This lets users take beautiful photos outside as well as high-quality, low-noise photos indoors or in other dim lighting. And of course, the model also comes with CMOS-shift image stabilization.

Best Shot® modes facilitate high-speed burst shooting and high-speed movie recording

High-speed Night Scene and Portrait
With the EX-FH100, users can take beautiful photos — even of human subjects at night — without worrying about photo blur. The camera can do this by internally combining images taken with a single press of the shutter button using highly sensitive high-speed burst shooting with the flash into a single, crystal-clear image.

High-speed Lighting
The EX-FH100 takes three images using high-speed burst shooting, adjusting the exposure for normal (standard), bright, and dim subjects, respectively, with a single press of the shutter button. These images are then combined into a single image inside the camera, enabling reproduction of full brightness throughout the photo and helping to avoid bad photos with washed out or overly dark areas when the scene is strongly backlit.

High-Speed Burst Shooting Best Shot / High-Speed Movie Best Shot
The EX-FH100 also has “High-Speed Burst Shooting Best Shot” and “High-Speed Movie Best Shot” modes that optimize the burst shooting or high-speed movie settings simply by selecting the type of scene to be photographed — such as a child, pet, or sports scene — at the critical moment or in slow motion.

High-resolution HD Movie function

The EX-FH100 also features an HD Movie function. Just press the dedicated Movie button to take beautiful movies at 1280x720 pixels. The camera is equipped with an HDMI™ terminal and stereo microphone, which enable users to enjoy a beautiful picture and realistic sound by connecting the camera to a large display TV.

EXILIM EX-H15, EX-Z2000, and EX-Z550
Digital Cameras Equipped with a More Advanced Dynamic Photo Function for Combining Moving Images, Plus State-of-the-Art, Fully Automatic Features

Newly developed EXILIM Engine 5.0

Casio has made even further advances from its EXILIM Engine 4.0, which contained both an ordinary CPU and a high-speed dedicated image processing CPU. The new Engine 5.0 increases image processing speed by 30% and produces beautiful images through advanced color reproduction and rich tonal gradation and by removing noise from photos in high sensitivity mode.

Dynamic Photo: Make composite images of different moving images

Casio has achieved great advancements in Dynamic Photo, a function that creates “moving photos” by cutting moving subjects from the background in images taken with continuous shooting and combining those images on a different still image. In addition to composites made with a still image background, cut-out moving images can now be pasted on other moving images. This new capability raises the power of expression of images. Thus, while increasing the “fun of creating images,” these models will also increase the “fun of sharing images” by making it easy to upload images to YouTube™ using the included software or post them to a blog.

Premium Auto: Take beautiful photos just by pressing the shutter button

This function enables the camera to automatically analyze the scene being photographed — including distinguishing night scenes, back lighting, a blue sky, green trees, or a sunset — as well as sensing whether there is a face in the frame, the movement and position of the subject, and whether a tripod is being used. It simultaneously optimizes settings for exposure, ISO sensitivity, point of focus, photo blur correction, tonal range and color balance, and level of noise reduction. Premium Auto is a state-of-the-art, fully automatic function that makes it easy for users to take superior quality photos just by pushing the shutter button, by analyzing the image at the level of individual pixels and performing different corrections for human subjects and the background.

Art Shot Function: Shoot photographs that look like paintings

The Art Shot Function makes use of the image processing technology in the EXILIM Engine 5.0 to create photos of scenery or human subjects that have the feel of a painting. The view in the LCD screen of the subject in front of the user can be switched between an oil painting, a crayon drawing, or a watercolor painting, allowing the user to select the preferred art style in which to photograph the scene.

A camera for everyone

EX-H15

This 14.1 effective megapixel model packs a wide-angle 24 mm 10X optical zoom lens and a 3.0-inch Super Clear LCD screen with a high resolution of approximately 460,000 pixels into a compact body. The camera is also loaded with advanced standard features including CCD-shift image stabilization, long 1,000-shot* battery life on a single full charge, and the high-resolution HD Movie function.
* In accordance with Camera & Imaging Products Association (CIPA) standards.

EX-Z2000

This 14.1 effective megapixel model comes with a wide-angle 26 mm 5X optical zoom and a 3.0-inch Super Clear LCD screen with a high resolution of approximately 460,000 pixels in a compact, thin body. The camera comes with CCD-shift image stabilization and HD Movie function, as well as a long-life battery, making it possible to take 580 shots* on a single full charge. With this model, Casio has also realized a fresh new digital camera design, creating an innovative form finished in natural curves.
* In accordance with Camera & Imaging Products Association (CIPA) standards.

EX-Z550

This camera features a wide-angle 26 mm 4X optical zoom lens and a clear 2.7-inch LCD screen. A 14.1 effective megapixel model, it is equipped with CCD-shift image stabilization and HD Movie function.

Adding to a rich tradition of digital cameras that balance technology and style, Casio America, Inc. and its parent company, Casio Computer Co., Ltd., introduced two new compact models to their popular EXILIM line. The EX-S7 and the EX-Z35 boast intelligent automated features found in a slim and stylish compact design allowing users to capture moments effortlessly. Earlier this month, Casio America, Inc. began shipping the popular EX-FC150 featuring Casio’s exclusive shutter lag eliminating High Speed BEST SHOT Continuous Modes. The new EXILIM models will be on display at Photo Marketing Association (PMA) 2010 in Anaheim, CA, Casio Booth #2241.

EX-S7 Black images	EX-S7 Purple images
EX-Z35 Silver images	EX-Z35 Purple images	EX-Z35 Black images	EX-Z35 Pink images	EX-Z35 Blue images

The EX-S7 and EX-Z35 embody the sophistication and innovation of Casio’s EXILIM line. Offering modernized features and improved image processing capabilities through BEST SHOT, Easy-Mode and Face Detection, the new cameras deliver quality images that can be shared on a variety of social media platforms such as Facebook and YouTube™. Whether on-the-go or spending quality time with friends and family, the photo taking and sharing experience is fun and occurs at the touch of a button. Complementing any style, the cameras come in a variety of dazzling colors.

Developed with Casio’s latest EXILIM Engine 5.0, which delivers higher image quality and lower power consumption, the EX-S7 is a 12.1 effective megapixel digital camera with a 3X optical zoom lens and a 2.7 inch, high-quality LCD screen. With a quick-access dedicated movie button, users can record memorable moments in 720p high-definition (HD). Additionally, the EX-S7 is compatible with SD and SDHC memory cards.

The camera also features Casio’s celebrated Dynamic Photo, a Hollywood-like green-screen effect which adds animated graphics into still photos where users can create unique e-greetings to share with friends and family. Dynamic Photo gives the power to create original and artistic visuals that can be emailed, posted on social networks and even printed out at home.

With the EX-Z35, Casio adds to the exciting new line-up designed for the photographer that seeks a high-performance digital camera without intimidating controls and settings. Featuring Casio’s easy Mode function, a simplified menu screen that offers seamless navigation, the EX-Z35 is also equipped with Face Detection. The camera produces images at a 12.1 effective megapixel resolution and is equipped with a 3X optical zoom lens. The EX-Z35 comes in an eye-catching compact body for active lifestyles.

With much excitement, Casio’s highly anticipated EX-FC150, featuring 10.1MP, 5X optical zoom lens and Casio’s exclusive High Speed capture technologies, has arrived to North America. The new EX-FC150 makes using High Speed capture easier. By combining two popular modes found in its predecessor, the EX-FC100, the EX-FC150 is equipped with easy-to-use shutter-lag eliminating BEST SHOT scene modes. By automating Casio’s High Speed Pre-Recording and lightning-fast Continuous Burst modes into five simple BEST SHOT modes, The EXILIM EX-FC150 ensures the shot is never missed.

“Casio is committed to delivering high quality digital cameras that produce crisp images that capture life's vibrant colors in detail. Our goal is to create easy-to-use cameras for any lifestyle,” says Toshiyuki Iguchi, senior general manager of Casio’s Digital Imaging Division at Casio America, Inc. “We are thrilled to expand the popular EXILIM lineup with the additions of the EX-S7 and EX-Z35.”

The EX-S7 will be available in the spring with an MSRP of $139.99 and is available in fashionable colors such as black and purple. The EX-Z35, available this March, will have an MSRP of $109.99 and will be offered in black, silver, pink, purple and blue body colors. The EX-FC-150 will be available for $349 in two colors, black and a cabernet wine.

Newly developed EXILIM Engine 5.0

Casio has made even further advances from its EXILIM Engine 4.0, which contained both an ordinary CPU and a high-speed dedicated image processing CPU. The new Engine 5.0 increases image processing speed by 30% and produces beautiful images through advanced color reproduction and rich tonal gradation and by removing noise from photos in high sensitivity mode.

Dynamic Photo: Make composite images of different moving images

Casio has achieved great advancements in Dynamic Photo, a function that creates “moving photos” by cutting moving subjects from the background in images taken with continuous shooting and combining those images on a different still image. In addition to composites made with a still image background, cut-out moving images can now be pasted on other moving images. This new capability raises the power of expression of images. Thus, while increasing the “fun of creating images,” these models will also increase the “fun of sharing images” by making it easy to upload images to YouTube™ using the included software or post them to a blog.

EXILIM EX-S7

YouTube™ Movie Mode

The EX-S7 also features an HD Movie function. Just press the dedicated Movie button to take beautiful movies at 1280x720 pixels.

Convenient Face Detection function

The camera automatically detects people’s faces, allowing users to take well focused and beautifully exposed pictures of the faces of their intended subjects.

easy Mode helps new comers become an expert with common settings

Using easy Mode, photo settings are restricted to just image size, flash on/off and self timer, and these are displayed on a simplified menu screen.

EXILIM Zoom EX-Z35

A stylish, slim body

The EXILIM Zoom EX-Z35 is a 12.1 effective megapixel model with a 3X optical zoom lens, and its slim body (.8 inches at the thinnest point) won’t take up much room in a pocket or purse.

Convenient Face Detection function

The camera automatically detects people’s faces, allowing users to take well focused and beautifully exposed pictures of the faces of their intended subjects.

Appealing widescreen movies

Simply by pressing the dedicated Movie button, users can record widescreen movies at 16:9 aspect ratios.

YouTube™ Movie Mode

Movies can be recorded and saved using the ideal size and quality settings for the world's most popular video sharing site, YouTube™. Recorded movies can be uploaded to YouTube™ using the included computer software.

easy Mode helps new comers become an expert with common settings

Using easy Mode, photo settings are restricted to just image size, flash on/off and self timer, and these are displayed on a simplified menu screen.

AA-size battery powered entry-level models that do all the work for simple, enjoyable shooting

Nikon Corporation is pleased to announce the release of two new L-series cameras, the COOLPIX L22 and L21, which make the capture of consistently beautiful images easy and fun.

The COOLPIX L22 and L21 will be available at a more attractive price than their predecessors, the COOLPIX L20 and L19, yet are equipped with new functions including electronic vibration reduction (VR) that make it easy for anyone to take consistently beautiful pictures. The cameras continue to offer a wide variety of shooting features, such as an optimized image processing engine based on EXPEED, Nikon's exclusive image processing concept, a 3.6x optical zoom NIKKOR lens packed with a variety of Nikon's optical technologies, Smart Portrait mode for capturing beautiful portraits, and Easy Auto mode with which the user simply frames a picture and the camera automatically selects the optimum scene mode. The COOLPIX L22 offers a large and clear 3-in. TFT LCD monitor that makes shooting more enjoyable. A primary feature of L-series cameras is their use of readily available AA-size batteries, which not only support hours of use but are extremely convenient as they are readily available anywhere at anytime.

Nikon COOLPIX L22 Primary Features

COOLPIX L22 (Blue)

1.	Effective pixel count of 12-million pixels and a 3.6x optical zoom NIKKOR lens
2.	Large and clear 3-in. TFT LCD monitor
3.	Available in four colors The body has an elegant smooth and rounded shape and high-quality finishing that offer the ultimate in satisfaction as a constant companion.

Champagne Silver

Black

Red

Nikon COOLPIX L21 Primary Features

COOLPIX L21 (Pink)

1.	Effective pixel count of 8-million pixels and a 3.6x optical zoom NIKKOR lens. 2.5-in. TFT LCD monitor.
2.	Available in three colors The COOLPIX L21 will be available with three color options with different accent colors on the top of the camera for casual yet elegant color combinations.

• Optimized image processing engine based on EXPEED, Nikon's exclusive image processing concept
  

   

• Easy Auto mode for simple operation
  The camera makes capturing beautiful photos simple. By simply framing a subject, the camera analyzes the frame to automatically select the appropriate scene mode.
  

   

• A variety of functions that ensure consistently beautiful portraits
  In addition to face-priority AF, the camera offers additional advanced functions that make beautiful portraits possible, including a function that automatically releases the shutter when a face it has recognized smiles, the blink proof function and In-Camera Red-Eye Fix.
  

   

• 3 features that effectively prevent or reduce blur caused by camera shake and subject movement
  In addition to the Motion Detection and Nikon's own BSS (best shot selector) functions, electronic vibration reduction (VR) effectively reduces blur caused by camera shake and subject movement.
  

  1.	Motion detection: The camera detects camera shake and subject movement with shooting, and automatically compensates by increasing shutter speed and ISO sensitivity. Blur is reduced to a level equal to a roughly 2-step increase in shutter speed.
  2.	Nikon's own BSS: The camera automatically shoots up to ten sequential frames and saves the one with the sharpest focus
  3.	Electronic Vibration Reduction (VR): Digital compensation is applied with image processing to images in which the camera detects blur

• Powered by AA-size batteries readily available anywhere
  The camera supports alkaline and lithium AA-size batteries that can be purchased anywhere. Batteries that are exhausted while away from home are easily replaced, enabling worry free shooting.
  

   

• Compact body with an elegant design and improved operation
  Designed to be extremely portable, the camera has a smooth and rounded shape with a high-quality look and feel and elegant finishing. A rotating zoom control is positioned on the top of the camera and buttons on the back of the camera are widely spaced for an improved, more steady grip with shooting. What's more, the shooting mode button and playback button have been positioned on the back of the camera for simple operation.

Nikon Corporation is pleased to announce the release of the COOLPIX P100 and L110 with high-power zoom NIKKKOR lens for macro to super-telephoto shooting. The COOLPIX P100 is a P-series camera equipped with a 26x optical zoom lens that offers authentic shooting enjoyment, and the COOLPIX L110, a fun and reliable L-series camera with a 15x zoom lens, is powered by AA-size batteries that support recording of a great number of still images and movies.

The COOLPIX P100 and L110 are compact digital cameras equipped with an optimized image processing engine based on Nikon's own image processing concept, EXPEED, and a high-power zoom NIKKOR lens.

COOLPIX P100 (Black)

The COOLPIX P100 is a high-performance model that offers an effective pixel count of 10.3-million pixels and a 26x optical zoom NIKKOR lens that covers a broad focal range of wide-angle 26mm through super-telephoto 678mm (35mm format equivalent). A CMOS sensor with backside illumination structure has been adopted for the image sensor for less noise in images captured at night or indoors under dim lighting when high sensitivities are used. This camera also supports high-speed continuous shooting of images at the maximum 10-MP size (3648 x 2736) at 10 fps, and offers a sport continuous mode, which allows for continuous shooting at up to approximately 120 fps*, and a function for recording high-definition movies with stereo sound.

 

*

available only for image size of 1M (1280x960)

COOLPIX L100 (Red)

The COOLPIX L110 is an easy-to-use model with an effective pixel count of 12.1-million pixels, a 15x optical zoom NIKKOR lens that covers a broad range of focal lengths from wide-angle 28mm through super-telephoto 420mm (35mm format equivalent), and advanced functions that enable users to capture images as intended. Using supplied Energizer® Ultimate Lithium AA batteries (FR6/L91), the power-efficient COOLPIX L110 is capable of capturing approximately 840 still images or roughly 7 hours of HD movies with stereo sound. The secure grip, five built-in functions for preventing or reducing blur, and Easy Auto mode, with which the user simply frames a picture and the camera automatically selects the optimum scene mode, mean that this camera reliably captures beautiful images.

Nikon COOLPIX P100 Primary Features

Stylish models available in colors with personality

Nikon Corporation is pleased to announce the release of the COOLPIX S4000 and S3000, S-series models that incorporate advanced functions in a stylish design.

The COOLPIX S4000 and S3000 are successors to the COOLPIX S230 and S220, cameras that set record sales worldwide with advanced operations and high performance in a slim, stylish design available in a variety of colors (the COOLPIX S4000 and COOLPIX S230 are equipped with a touch panel). The two new cameras offer improved shooting functions for greater convenience, and the slim body has a high-quality design available in a variety of colors to suit individual preferences and style. In addition to an effective pixel count of 12-million pixels and a wide-angle 4x optical zoom NIKKOR lens that begins at 27mm (35mm format equivalent), the cameras offer several new features including four functions that prevent or reduce blur, smart portrait mode with a skin softening function, and high-definition movie recording capability (the COOLPIX S4000 only).

COOLPIX S4000 (Red)

The COOLPIX S4000 is equipped with a high-resolution 3-in., approximately 460k-dot touch panel TFT LCD monitor that offers intuitive operation. Monitor visibility has been increased for clear display of more details. The extremely practical operational controls have been inherited from its predecessor, and new touch panel functions including touch shutter and slider adjustment of white balance have been included. The new graphical user interface (GUI) makes for clearer display and improved operation. This comprehensive model offers all basic camera functions, as well as support for more advanced features such as HD movie recording, making it extremely practical. It is a stylish model that proposes a more quality camera lifestyle for those who are sensitive to the latest trends.

COOLPIX S3000 (Green)

The slim COOLPIX S3000, with a depth of approximately 19 mm, incorporates all of Nikon's advanced shooting functions in a body size that can be easily carried in a small purse or pouch. The rounded form with which attention was paid to the smallest details has a high-quality look and feel. Available in eight colors, there is a model to suit every preference and lifestyle.

Nikon COOLPIX S4000/S3000 Shared Features

• An effective pixel count of 12.0 million pixels. A slimmer body equipped with a wide-angle 4x optical zoom NIKKOR lens
  The cameras offer an effective pixel count of 12.0 million pixels. Both are equipped with an optimized image processing system based on EXPEED, Nikon's exclusive image processing concept that enables capture of beautiful, high-resolution images. The slim bodies are equipped with a wide-angle 4x optical zoom NIKKOR lens that exhibits superior rendering performance beginning at the maximum wide-angle position of 27mm (35mm format equivalent) for flexible and fun zoom photography.
• Smart portrait mode for consistently beautiful portraits
  

  1.	Skin softening: Linked to the face-priority function, the camera detects and smoothes skin tones
  2.	Face-priority AF: This function enables not only beautiful portraits, but also makes capturing group photos faster and easier
  3.	Smile timer: The camera recognizes a face and focuses on that face; when that face smiles, the shutter is automatically released
  4.	Blink proof: The camera captures two sequential shots and saves the one in which the subject's eyes are open
  5.	Blink warning: The camera displays a warning message when it detects that the subject may have blinked when the picture was taken
  6.	In-Camera Red-Eye Fix: If the camera detects red-eye in the captured image, digital processing is automatically performed to reduce red-eye before the image is saved

• Four features that effectively prevent or reduce blur caused by camera shake and subject movement
  

  1.	Electronic vibration reduction (VR): Digital compensation applied with image processing to images in which the camera detects blur
  2.	Support for high sensitivities: The camera supports sensitivities up to ISO 3200 for beautiful pictures taken at an image size of 4000 x 3000 pixels
  3.	Motion detection: The camera detects camera shake and subject movement with shooting, and automatically compensates by increasing shutter speed and ISO sensitivity. Blur is reduced to a level equal to a roughly 2-step increase in shutter speed.
  4.	Nikon's own BSS (best shot selector): The camera automatically shoots up to ten sequential frames and saves the one with the sharpest focus

• Bodies with a functionally stylish design available in a wide variety of colors
  The attractive and stylish camera bodies are designed with a smooth, rounded form and glossy components. The larger operational buttons on the back of the camera and the rotating zoom control on the top of the camera are optimally positioned for simple operation. The COOLPIX S4000 is available in six colors and the COOLPIX S3000 in eight colors, allowing for selection of the color best suited to individual lifestyle.
• Scene auto selector mode makes capturing beautiful images worry free
• Subject tracking automatically tracks subjects to maintain focus
  This function automatically recognizes human faces and then initiates subject tracking to follow the movement of the recognized subject. When a face is not automatically recognized, the target for subject tracking can be manually specified. The camera will automatically track the specified subject as it moves to continuously keep it in focus. Should the specified subject temporarily leave the frame for less than three seconds, the camera will resume tracking it once it re-enters the frame.

Nikon COOLPIX S4000 Primary Features

1.	Easier to use touch panel for intuitive operation The COOLPIX S4000 offers a number of new functions, including touch shutter for autofocusing and shooting by simply tapping the desired subject in the monitor, subject tracking with which the camera maintains focus on the subject selected by simply tapping it in the monitor, and white balance adjustment using a slider. Intuitive touch panel operation makes picture playback and in-camera editing smooth and fun. The stylus included with the camera can be used to write or draw on pictures and frames and decorations can be added to pictures using the camera's paint function, the shooting date can be added as a decoration anywhere in the image, images can be selected from a thumbnail display, and display of images can be navigated by sliding a finger across the monitor.
2.	3-in., approximately 460k-dot, wide-viewing angle TFT LCD monitor The high-resolution 3-in., approximately 460k-dot TFT LCD monitor offers even clearer, more stunning display. What's more, operation has been improved with a new GUI and intuitive button shapes for controls displayed in the monitor.
3.	Recording of HD movies with sound The camera is equipped with a function for recording movies in AVI format. Autofocusing during movie recording and up to 2x zoom are possible.